NEW YORK—Jennifer Scott, managing director of Ogilvy Public Relations Worldwide’s insights and research function, has been promoted to global managing director of Ogilvy PR’s Strategy + Planning Group, succeeding Steve Dahllof, who was named regional CEO of Ogilvy PR Asia Pacific in January.
In her new role, Scott will have overall responsibility for the firm’s Strategy + Planning Group, a cross-disciplinary team of the agency’s most senior practitioners who consult with clients and Ogilvy PR account teams to elevate strategic excellence, creativity and campaign effectiveness. The group spans the firm’s global network, providing clients with access to the best of the agency’s thought leadership, intellectual property and organizational resources.
Since joining Ogilvy PR in 2006, Scott has worked across a spectrum of industries and geographies providing counsel to clients on using research to inform reputation management and crisis response, strengthen new and established brands, advocate for public policy initiatives, inspire behavior change and measure the effectiveness of campaigns. She has also developed research and evaluation programs in support of public health and safety campaigns for many of Ogilvy PR’s Social Marketing clients, including the National Institutes of Health and the Centers for Disease Control and Prevention.
Prior to joining Ogilvy PR, Scott was President of StrategyOne, the specialist research unit of Edelman. She has also served as managing director of Applied Research & Consulting, senior vice president at Shepardson Stern + Kaminsky, and vice president at Bozell/ Sawyer Miller Group.