NEW YORK—MWW Group has been retained by Scottish Enterprise, Scotland’s economic development agency. MWW will lead a three-year campaign to promote Scotland and Scottish businesses within the U.S. marketplace. The campaign will seek to attract direct investments, facilitate partnership investments, increase trade opportunities and support licensing deals.
“MWW has a proven understanding of how to work effectively in the economic development space, and is well suited to support the Scottish government’s business initiatives in the United States,” says Judy Torrance, head of international marketing for SE. “MWW impressed the panel with the strength and depth of its account team, its understanding of the market in which we operate and the creativity by which it addressed our needs.”