Sealy Names CKPR Agency of Record
Charting the future of public relations
Holmes Report
CEO

Sealy Names CKPR Agency of Record

Sealy, one of the world’s leading bedding manufacturers, has chosen CKPR as its public relations agency of record after a four-month competitive review. CKPR, the public relations arm of advertising agency Cramer-Krasselt, will work with its sister brand to develop national campaigns.

Paul Holmes

TRINITY, NC—Sealy, one of the world’s leading bedding manufacturers, has chosen CKPR as its public relations agency of record after a four-month competitive review. CKPR, the public relations arm of advertising agency Cramer-Krasselt, will work with its sister brand to develop national campaigns in North America for all Sealy Posturepedic brands including specialty and innerspring product lines.

“We’re in a market where consumers often struggle to understand the differences between mattresses—a dynamic that often leads to consumer indifference,” said Philip Dobbs, Sealy senior vice president of marketing. “C-K won our business because it identified unique consumer insights that we believe will help drive preference for Sealy Posturepedic.”

CKPR will create brand and corporate communications programs, while C-K will develop campaigns including internet, television, print and out-of-home advertising, in-store marketing and multiple touch point promotions. C-K will also handle media planning and buying.

Sealy is the largest bedding manufacturer in the world with sales of nearly $1.6 billion in 2006. The company manufactures and markets a broad range of mattresses and foundations under the Sealy, Sealy Posturepedic, Stearns & Foster, and Bassett brands.

View Style:

Load 3 More
comments powered by Disqus