Seattle Ad Agency Taps Hasen to Run New PR Unit
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Seattle Ad Agency Taps Hasen to Run New PR Unit

Wongoody, an $80 million advertising agency that works with clients including Alaska Airlines, the Seattle Sonics and Los Angeles Dodgers, has launched Wongoody Communications, a new public relations unit.

Paul Holmes

SEATTLE, May 21—WongDoody, an $80 million advertising agency that works with clients including Alaska Airlines, the Seattle Sonics and Los Angeles Dodgers, has launched WongDoody Communications, a new public relations unit, and hired for Publicis Dialog Seattle president Jeff Hasen as president.
 
During six years with Publicis, Hasen managed accounts including Nestlé, the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, and Whole Foods Market, overseeing an operation of 33 people and $3.5 million of client business.
 
“An integral part of our growth strategy is to add services that leverage and extend WongDoody’s consumer knowledge and outreach,” said agency president Pat Doody.  ”Jeff has succeeded in building public relations businesses while doing stellar work for some of the world’s leading brands. His focus areas—sports, brand enhancement, and food and beverage—make him an ideal partner for our advertising group.”
 
Hasen said he had “long admired WongDoody’s strategically-driven, creative execution. Together, we aim to fulfill the promise of integration with work that is measurable and generated by smart and passionate marketers.”
 
Prior to joining Publicis Dialog, Hasen was director of public relations for Snedaker Communications Group in Salt Lake City and senior account executive with Stoorza Ziegaus, Metzger & Boyer in Los Angeles.
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