Seneca Gaming Group Taps Travers Collins
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Holmes Report
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Seneca Gaming Group Taps Travers Collins

The Seneca Niagara Falls Gaming Corp. has selected Travers Collins & Company to provide public relations, advertising, design services and promotional support of its new casino in Niagara Falls.

Paul Holmes

NIAGARA FALLS—The Seneca Niagara Falls Gaming Corp. has selected Travers Collins & Company to provide public relations, advertising, design services and promotional support of its new casino in Niagara Falls, scheduled to open December 31.

Mickey Brown, chief executive officer of the Seneca Niagara Falls Gaming Corp., said the agency was selected on the basis of its performance over the last 18 months in assisting the Seneca Nation in its quest to open casinos in Western New York.

Travers Collins & Company has also been selected to handle all advertising and public relations in support of One Summerlong Sensation, a collaborative Buffalo Niagara tourism-promotion effort designed to attract out of town visitors—and out of town dollars—through special events, exhibits and entertainment that will take place in the region during the summer of 2003.

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