LONDON—The Meltwater Group, a leading online media intelligence company, has acquired IceRocket, a social search engine. Together, the companies will provide public relations, marketing, communications and advertising professionals with a comprehensive set of tools for monitoring, analysing and engaging in relevant conversations across social channels. All of IceRocket’s employees will join Meltwater.
NEW YORK—D S Simon Productions is opening a Washington, DC, office to be headed by Christine Deerin and has named industry veteran Ken Fry as senior vice president operating out of the Los Angeles office. Deerin, who previously ran D S Simon’s satellite media tour group in New York and directed the firm’s West Coast operations has been named vice president, Washington, DC, operations.
NEW YORK—PR.com, an online press release distribution newswire, has added financial news website Benzinga to its news release syndication network. PR.com provides news content to Benzinga, a financial news and analysis service that focuses on global markets, and PR.com customers benefit from this increased press release distribution.
LOS ANGELES— impreMedia, a leading Hispanic news and information company, has partnered with CivicScience, a consumer marketing research company that captures online user trends and preferences through an online polling application. The application is designed to conduct and enhance market research through customized polls that capture and analyze data providing insights into consumer trends and preferences.