Seven Reasons to Have Faith in the Resilience of the PR Business
Charting the future of public relations
Holmes Report
CEO

Seven Reasons to Have Faith in the Resilience of the PR Business

It would be foolish to suggest that the industry will come through a prolonged downturn unscathed. But there are several good reasons to believe that the industry is better placed to withstand this downturn than previous ones, and that in the long-term, at least, the industry outlook is positive.

Paul Holmes

This article was originally published in The Holmes Report's PR World.  To subscribe please contact Celeste Picco at [email protected]

 

Looking at the data compiled for this month’s issue of The Holmes Report’s PR World, it is clear—even allowing for the difficulty of coming up with precise numbers—that the public relations consultancy business around the world enjoyed another year of robust growth in 2007. What is perhaps surprising is that the business has continued to thrive through the first half of 2008, despite the unease about the broader economic picture that has now spread from the

View Style:

Load 3 More
comments powered by Disqus