SANTA CLARA, CA—Computer graphics giant NVIDIA Corporation has appointed Bob Sherbin to the newly created role of vice president, corporate communications. Sherbin will be responsible for strengthening corporate communications at the company, with particular focus on external corporate messaging and strategic media relations. He reports to Dan Vivoli, senior vice president of marketing.
Prior to NVIDIA, Sherbin was vice president at Hewlett-Packard Corp., where he spent four and a half years, most recently running communications associated with the company's acquisition of EDS.
Previously, he ran external communications and corporate communications at HP. He has also held senior communications roles at Gateway, Merrill Lynch and HSBC, in the U.S. and Asia-Pacific, and served as a bureau chief and reporter for Dow Jones News Service in Hong Kong, Stockholm and New York.