Shift, Hoffman Announce Strategic Alliance
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Shift, Hoffman Announce Strategic Alliance

Shift Communications, a Boston area technology public relations firm, has forged a strategic alliance with The Hoffman Agency, which is headquartered in Silicon Valley and operates an international network of offices in Europe and Asia.

Paul Holmes

WATERTOWN, MA—Shift Communications, a Boston area technology public relations firm, has forged a strategic alliance with The Hoffman Agency, which is headquartered in Silicon Valley and operates an international network of offices in Europe and Asia. Under terms of the agreement, Shift clients that require significant support internationally will be referred to Hoffman.

“Shift has all the bases covered domestically, and continues to grow at a rapid clip here in North America,” says Todd Defren, one of Shift’s principals and the managing director of the agency’s San Francisco office. “But for clients requiring broad, dedicated support overseas, we’re pleased to direct them to The Hoffman Agency. Together, we’ll continue to demonstrate that private agencies can work together to provide the global reach of conglomerate PR firms, without losing our laser focus on clients’ baseline activities.”

The Hoffman Agency operates offices in mainland China, Germany, Hong Kong, Japan, Korea, Singapore, and the U.K.

“SHIFT clients looking for the feet-on-the-street and local market expertise required for sustained overseas PR success can trust Hoffman with their strategic and tactical needs,” according to Lou Hoffman, CEO. “The Hoffman Agency and Shift Communications are philosophically aligned, and we appreciate the opportunity to help Shift’s clients who require PR air cover beyond the U.S.”

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