WATERTOWN, MA—Shift Communications has formally launched a new media training program for its growing customer roster. The program is designed to help senior officers and spokespersons become highly effective communicators when conveying key corporate messages to reporters and analysts.
“Everyone likes to think they have their stories down cold, but we’ve seen very bright people stumble and lose story opportunities under the weight of tough interview questions,” says Shift principal Jim Joyal. “Our media-savvy experts have taught many executives how to not only crystallize and succinctly convey their key messages, but also to avoid the potentially disastrous pitfalls and trap doors associated with difficult questioning.”
Shift executives have been involved in preparing novice and experienced spokespersons to discuss issues as controversial as cigarette smoking and gun control; as far reaching as preparing C-level executives for media and investor IPO tours; and as technical as focusing messaging and Q&A’s regarding complex technology rollouts.