Shine Wins Zizzi Restaurant Account
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Shine Wins Zizzi Restaurant Account

UK restaurant chain hires firm to oversee consumer, trade and social comms, after previously working with Mischief.

Holmes Report

Shine Wins Zizzi Restaurant Account

LONDON—Restaurant chain Zizzi has hired Shine Communications following a competitive review that featured three other firms.

The assignment covers consumer, trade and social PR. Zizzi previously worked with Mischief, which ended its three-year tenure on the account last year.

Zizzi marketing director Jo Fawcett noted that Shine would focus on promoting seasonal offerings, along with the company's social media strategy and content plan.

Zizzi was sold along with sister restaurant Ask to private equity firm Bridgepoint last year, as part of a £250m deal.

Shine MD Lawrence Collis added the firm would aim to deepen engagement with existing customers and use its analytics tools to identify new audience opportunities.

"Zizzi is a fantastic win for the agency and we’re delighted to continue to grow our integrated social media and PR offering for clients which now accounts for over 40% of our income," said Collis.

View Style:

Load 3 More
comments powered by Disqus