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Silver SABRE Winners To Be Honored At ThinkTank Live
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Silver SABRE Winners To Be Honored At ThinkTank Live

Indian digital specialist Blogworks will take home two Silver SABRE Awards when they are presented at The Holmes Report’s annual Asia-Pacific SABRE event.

Holmes Report

SHANGHAI—Indian digital specialist Blogworks will take home two Silver SABRE Awards for excellence in content creation when they are presented at The Holmes Report’s annual Asia-Pacific SABRE event, which will be held at the Mandarin Oriental Hotel in Shanghai on September 18.

Blogworks won two Silver SABREs for its multidimensional “Spark The Rise” campaign, designed to communicate the Mahindra brand. The campaign also earned four certificates of excellence.

This year’s Silver SABREs will be presented at a special lunchtime event that is part of the annual ThinkTank Live conference—presented in partnership with Blue Focus and the China International Public Relations Association—that will feature several industry leaders.

“We don’t yet see the wide range or variety of content from Asia that we see from the US or Europe,” says Paul Holmes, chairman of the SABRE judges. “But the quality of content creation in the region is definitely on the rise, and some of this year’s winners were at least the equal of the work we see from more developed markets.”

The SABRE Awards dinner, meanwhile, will recognize our Asia-Pacific Consultancies of the Year and the winners of our Gold SABRE Awards for public relations campaigns. Order forms for all events can be obtained from [email protected]

EXPERIENTIAL: SPECIAL EVENT
WINNER:
Launching Event with China’s Manned Spacecraft 
Blue Focus

CERTIFICATES OF EXCELLENCE:
Back to Basics: Starbucks Espresso Journey
Starbucks Coffee Japan, Ltd. with Dentsu Public Relations Inc.

Over 1 million served: Big data fuels China's appetite for McBreakfast
McDonald's China with Weber Shandwick

Singapore Airshow 2012
Experia Events Pte Ltd with Hill+Knowlton Strategies

Swiss Pavilion at EXPO 2012 Yeosu Korea
FDFA/Presence Switzerland with Edelman


EXPERIENTIAL: PUBLICITY STUNT 
WINNER:
Moveable Shape
P&G, VS Sassoon with Ketchum

CERTIFICATES OF EXCELLENCE:
BP Pink Pulp
BP Australia with Ogilvy Public Relations Melbourne

GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS

Groupon Concept Store Launch Campaign
Groupon Hong Kong with FleishmanHillard Hong Kong

The Pollie Skin-Check Day
LEO Pharma with H+K Strategies


EXPERIENTIAL: SPONSORSHIP 
WINNER:
JOHNNIE WALKER JOIN THE PACT 2012 CAMPAIGN
DIAGEO ASIA PACIFIC with AKA ASIA

CERTIFICATES OF EXCELLENCE:
#PLANWBOOST AT SOCIAL MEDIA WEEK
DIAGEO ASIA PACIFIC with AKA ASIA

Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy


EARNED MEDIA: BROADCAST PLACEMENT 
WINNER:
The Block: If These Walls Could Talk
Ancestry.com.au with Howorth, an Ogilvy PR company

CERTIFICATES OF EXCELLENCE:
Break Up with Clingy Food
Wrigley with Hill+Knowlton Strategies Australia

Doers: Speak for the Man of Action Who Have a Dream 
(BlueFocus Integrated Marketing Communication)

Fundawear - a Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd

Rock Royalty- We have a Commonwealth of Rock
Ancestry.com.au with Howorth, an Ogilvy PR company


EARNED MEDIA: PRINT PLACEMENT 
WINNER:
Spark The Rise
Mahindra Rise with Blogworks

CERTIFICATES OF EXCELLENCE:
Break Up with Clingy Food
Wrigley  with Hill+Knowlton Strategies Australia

Did my Ancestors have a tattoo?
Ancestry.com.au with Howorth, an Ogilvy PR company

Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd

Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy


EARNED MEDIA: DIGITAL PLACEMENT 
WINNER:
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd

CERTIFICATES OF EXCELLENCE:
Air New Zealand "Convincing the Kiwi Skeptic" Campaign
Air New Zealand

LeFun Run
Lenovo with BlueFocus

Over 1 Million Served: Big Data Fuels China's Appetite for McBreakfast
McDonald's China with Weber Shandwick

Spark The Rise
Mahindra Rise with Blogworks


OWNED MEDIA: ANNUAL REPORT 
WINNER:
Rowland - SMI Sustainability Video 
Rowland Pty Ltd

CERTIFICATE OF EXCELLENCE:
Now & Next: Future of Engagement 
MSLGROUP


OWNED MEDIA: BLOG 
WINNER:
Practicing What We Preach: Weber Shandwick, Engaging, Always. 
Weber Shandwick

CERTIFICATES OF EXCELLENCE:
People's Insights 
MSLGROUP

Spark The Rise
Mahindra Rise with Blogworks


OWNED MEDIA: WEBSITE 
WINNER:
"SNS minsim.com" for the 18th Presidential Election and General Election in Korea   Medicom

CERTIFICATES OF EXCELLENCE:
GET YOUR FRIENDS HELP TO BUY THE LEPHONE FOR FREE 

Practicing What We Preach: Weber Shandwick, Engaging, Always. 
Weber Shandwick

Spark The Rise
Mahindra Rise with Blogworks

Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy


CREATIVE PRODUCT: ADVERTISING 
WINNER:
Spark The Rise
Mahindra Rise with Blogworks

CERTIFICATES OF EXCELLENCE:
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd

GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS 


CREATIVE PRODUCT: GRAPHICS 
WINNER:
113 Years Young: Rebranding AG&P
AG&P with Burson-Marsteller

CERTIFICATE OF EXCELLENCE:
Spark The Rise
Mahindra Rise with Blogworks


DIGITAL CONTENT: PODCAST/WEBCAST 
WINNER:
GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS 


DIGITAL CONTENT: VIRAL VIDEO 
WINNER:
Enter from the Wings: A Mission to Grow Self Esteem for Individuals with Down Syndrome
e.motion 21 with 50 Kaliber

CERTIFICATES OF EXCELLENCE:
Air New Zealand "Convincing the Kiwi Skeptic" Campaign
Air New Zealand with (H+K Strategies)

Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd

HTC 8X Video Promotion
HTC with Bite

NESCAFÉ: OPENING THE FRONT DOOR WHILE GUARDING THE BACK DOOR IN CHINA
NESCAFÉ with Ogilvy Public Relations Beijing


DIGITAL CONTENT: WIDGET OR MOBILE APP 
WINNER:
Cha-Ching Band Manager
Prudential Corporation Asia

CERTIFICATES OF EXCELLENCE:
COPD Clinic: First-of-its-kind iPad App for General Practitioners Gives Patients Two Doctors in One Boehringer Ingelheim with Edelman Japan

Dreyer's Moments
Nestlé Singapore - Dreyer's with [email protected]

LeFun Run
Lenovo with BlueFocus

Over 1 Million Served: Big Data Fuels China's Appetite for McBreakfast
McDonald's China with Weber Shandwick

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