Sinclair Gets Global tech Role at B-M
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Sinclair Gets Global tech Role at B-M

Burson-Marsteller has named Heidi Sinclair, former head of the firm’s U.S. technology practice, as chairman of its global technology practice. Albert Durig will succeed Sinclair in the U.S.

Paul Holmes

NEW YORK, May 13—Burson-Marsteller has named Heidi Sinclair, former head of the firm’s U.S. technology practice, as chairman of its global technology practice. In her new role, Sinclair will establish a base in London where she will be responsible for driving B-M’s strategy, growth and capabilities in the technology and telecommunications sectors on a worldwide basis.
 
Albert Durig, chairman of the firm’s Latin American technology team, will succeed Sinclair in her role as chairman for the U.S. technology practice and will relocate from Miami to San Francisco.
“Burson-Marsteller is uniquely positioned to serve the broad geographic needs of global technology clients,” said Sinclair. “More and more of these companies are seeking public relations partners who can support them seamlessly in every region. Only Burson-Marsteller has the breadth and
consistency of services region-to-region to do this.”
 
Sinclair originally joined Burson-Marsteller in 1994 as senior vice president of the Los Angeles office, but left in 1996 to become managing director for International Creative Management. She returned to B-M at the close of 2000 to become chair of the U.S. technology practice. Durig joined Burson-Marsteller’s Miami office in 1994 and subsequently founded and built the firm’s technology practice in Latin America.
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