NEW YORK—One week after naming former Ruder Finn executive Mary Trudel to hire its New York marketing communications practice, Hill & Knowlton USA added Steve Singerman as general manager of its Chicago office, and director of the U.S. marketing communications practice. The Chicago position has been open since Gene Reineke moved to head the firm’s Washington, D.C. operations, and the firm’s leadership made a commitment a year ago to beefing up its marketing practice to match its strong corporate communications and public affairs capabilities.
Singerman, who joins from the Chicago office of Edelman, will report to MaryLee Sachs, president and CEO, Hill & Knowlton USA, and will serve as a member of the U.S. executive committee.
“Steve embodies just the right balance of skills that we have sought to manage both our Chicago operations and our U.S. marketing communications practice. He has accumulated a diversity of experience successfully managing businesses and staff,” said Sachs. “And, Steve brings depth in consumer marketing that will enable us to expand more aggressively in this space in the Midwest.”
Singerman joined Edelman in 1997 as senior vice president, consumer marketing, and most recently was executive vice president and managing director, consumer marketing and healthcare. His clients there included KFC, Land O’Lakes, Valvoline Motor Oil, and Unilever Home & Personal Care Products.
In his new role, Singerman will oversee the local marketing communications practice across the U.S. and will work with Sachs, who also is global director of marketing communications, to develop the U.S. practice and expand business development efforts in conjunction with international initiatives.
From 1993 to 1995, Singerman was senior vice president and deputy general manager of Ruder Finn Chicago. He began his agency career at Ketchum.
Edelman says it will eliminate Singerman’s position “because we have three standout consumer GMs already in place.” Cathleen Johnson, Jill McDonough, and Jennifer Petterson will lead the firm’s consumer business in Chicago