SAN FRANCISCO—Sitrick and Company, the Los Angeles-based public relations firm best known for its high-profile crisis communications work with Fortune 500 companies and individuals such as Patricia Dunn, Roy Disney, and Ron Burkle, has opened an office in San Francisco under the leadership of Lance Ignon, a former business and finance journalist.
Ignon first joined the frm a dozen years ago, but subsequently left to return to journalism and then held a number of senior corporate communications positions at publicly held companies before rejoining to lead the new Bay Area operation.
Ignon most recently served as vice president, corporate affairs, at VaxGen, a South San Francisco-based biotechnology company where he oversaw corporate, financial and government communications and was VaxGen’s liaison to outside litigation counsel. He also led the company’s financing activities and was the chief ethics officer. Prior to joining VaxGen, he served as director of corporate communications for Tenet Healthcare, a nationwide operator of acute-care hospitals. Both companies were Sitrick clients.
In addition to his corporate experience, Mr. Ignon served as a foreign correspondent for Bloomberg, a finance editor and reporter for Investor’s Business Daily, a business reporter for the Los Angeles Times in its New York City Bureau and wrote for The Village Voice.
The firm says it is currently recruiting associate-level employees with journalism backgrounds for its San Francisco office.