SAN FRANCISCO—Skyy Spirits, marketer and distributor of super-premium and luxury spirits brands, has named Dave Karraker director of public relations and events. Karraker reports directly to newly-hired vice president of marketing David Racicot.
Karraker will oversee all internal and external communications activities for the company and its portfolio of 25 spirits brands, including flagship product Skyy Vodka, Campari, Cinzano Vermouths, Ouzo 12, The Glenrothes Single Malt Scotch Whisky, Cutty Sark Scotch Whisky, Midori Melon Liquor, and the newly acquired Cabo Wabo Tequila and Jean-Marc XO vodka. Karraker will also manage Skyy Spirits’ brand-building events, sponsorships and entertainment outreach programs.
Prior to joining Skyy Spirits, Karraker was senior director of corporate communications for Sony Computer Entertainment America, managing public relations for the PlayStation brand in North America, including last year’s launch of the Playstation 3 computer entertainment system. Before Sony, he served as vice president of corporate communications for Allied Domecq Spirits North America.