NEW YORK, June 30—Slim-Fast Foods Company, a longtime client of Grey Worldwide, has selected Grey Global subsidiary GCI Group to serve as exclusive public relations firm. GCI and Grey will work together to support a fully integrated marketing communications program.
GCI Group will draw on its strengths in consumer and healthcare public relations to raise awareness across all key audiences while also utilizing its North America network to reach target markets in Canada.
“We are confident of the potential to enhance Slim-Fast’s brand position and believe that GCI adds an invaluable layer to the strength of our relationship with Grey,” says Michiel Kruyt, vice president of marketing for Slim- Fast. “Together they bring broad industry experience, strategic thinking and deep talent to this growth opportunity.”