NEW YORK—Sloane & Company has been retained by index developer and ETF sponsor WisdomTree Investments and by private investment and real estate organization Greystone & Co.
Sloane & Company is working with WisdomTree to raise awareness of the company’s novel fundamentally weighted approach to indexing and promote the company’s distinct ETF products. One objective of the campaign will be to position WisdomTree’s investment approach and well-regarded management team among the financial services industry’s leading, most innovative companies.
According to Julie Silcox, director of marketing and communications, Wisdom Tree selected Sloane for its “extensive financial services expertise and a track record of successfully positioning emerging companies as ‘game-changers’ in their respective fields.”
Greystone, together with its affiliated companies, is a privately-held $12 billion asset real estate company based in New York City. Jennifer Sullivan, director of marketing and communications says a central objective of the campaign will be to highlight Greystone’s investment approach and well-regarded business unit entrepreneurs.