SCOTTSDALE—Smith & Wesson Holding Corporation, parent company of the 150-year-old handgun maker Smith & Wesson has named Amy Armstrong to the newly created position of vice president, corporate communications. Armstrong was previously the director of public relations with E.B. Lane Marketing Communications, one of the oldest and largest marketing communications firms in the southwest.
The company has also retained Christensen, an investor relations firm, to help build relationships with the investment community. Christensen has offices in New York, Phoenix, Montreal, Hong Kong and San Francisco and offers investor relations, financial public relations and capital market intelligence counsel.
According to Mitchell Saltz, chairman and CEO, “With the recent listing of our company on the American Stock Exchange, we look forward to broadening the public’s understanding of Smith & Wesson’s market opportunities and growth strategies. The appointment of Christensen emphasizes our strong commitment to deepen Smith & Wesson’s relationship with the investment community.”
Armstrong, meanwhile will be responsible for leading all areas of Smith & Wesson’s corporate communications program including developing and executing key integrated advertising and public relations campaigns, providing branding and strategic direction for the company and coordinating a proactive investor relations program.