NEW YORK—Matthew Snodgrass has joined New York-based communications agency Lippe Taylor as senior vice president, digital marketing. In his new position, Snodgrass will oversee Lippe Taylor’s digital marketing and social media efforts on behalf of both itself and its clients.
Snodgrass was most recently vice president, digital marketing at Porter Novelli, where he provided digital marketing strategy and tactics for clients such as Gillette, HP, Tele Atlas and PricewaterhouseCoopers. He also headed up an award-winning video production department, where he produced and hosted a vodcast series for HP’s IPG unit. Before joining Porter Novelli, Snodgrass was the Manager of New Media for Rysher Entertainment, a television production and syndication company.
Snodgrass is also one of the founding members of the Association for Downloadable Media, an industry group focused on the standardization and advancement of podcasting and other downloadable media.