Sofitel, Greenbrier Resort Select Lou Hammond
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Sofitel, Greenbrier Resort Select Lou Hammond

Lou Hammond & Associates has been selected to represent Sofitel Hotels & Resorts after a competitive review process. The agency will lead a corporate-wide re-branding effort with responsibility for marketing communications.

Paul Holmes

NEW YORK—Lou Hammond & Associates has been selected to represent Sofitel Hotels & Resorts after a competitive review process. The agency will lead a corporate-wide re-branding effort with responsibility for marketing communications, product segmentation and securing strategic partnerships for Sofitel’s 200 worldwide properties.

In addition, The Greenbrier resort has selected Lou Hammond & Associates as its agency of record. Along with positioning the Five-Diamond property, the agency will launch the Resort’s reopening in early spring after a $50 million renovation to include enhanced guestrooms and a new gourmet restaurant.

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