WASHINGTON, D.C.—Software AG has chosen FitzGerald Communications as its public relations agency of record. Software AG uses XML standards-based technology to create solutions that help organizations preserve the value of their existing IT systems, as well as unlock data to drive real-time business.
Software AG chose FitzGerald based on the agency’s creative approach, strong writing skills and the backgrounds and chemistry of individual team members coupled with strong partner referrals. It was also influenced by the agency’s ability to deliver local support in strategic markets through its offices in New York City, Boston and Redwood Shores, Cal.
FitzGerald will conduct a comprehensive corporate communications program on behalf of the company including an editorial program comprised of announcements, bylined articles and ongoing media outreach; speaker’s programs and customer case studies. The account will be serviced out of the agency’s Washington, D.C. office.