LONDON—Software group Progress has handed PR duties to Racepoint, covering UK and European hub responsibilities.
Racepoint secures the business following a competitive review that featured four other agencies. The firm is charged with deploying its FieldFacts influencer service to help generate corporate brand and product awareness across business and technology audiences.
Progress' agency search follows a period of business expansion and acquisition of new technologies at the US company. Progress’ UK customers include Advanced Group, Sage, Rentokil and G4S.
“We felt that Racepoint uniquely demonstrated just how in sync the agency was with our ambitions and our industry," said Progress EMEA VP and MD Mark Armstrong.
"Most importantly, the Racepoint team put influencers at the heart of their thinking. The presentation and team stood out as providing a creative but pragmatic approach to elevate Progress in this next stage of our growth and put forward a realistic approach to creating a community of advocates for the business."