Software Retailer GameStop Selects Stanton Crenshaw
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Software Retailer GameStop Selects Stanton Crenshaw

GameStop Corp., the world’s largest video game and entertainment software retailer, has retained Stanton Crenshaw Communications as agency of record. The firm will focus on enhancing the company’s reputation among parents, gift-givers and other influencers.

Paul Holmes

NEW YORK—GameStop Corp., the world’s largest video game and entertainment software retailer, has retained Stanton Crenshaw Communications as agency of record. The firm will focus on enhancing the company’s reputation among parents, gift-givers and other influencers, and also on reinforcing GameStop’s stature as the leading destination for consumers to purchase video games, regardless of their age, interest or gaming experience.

 

Chris Olivera, vice president of corporate communications and public affairs for GameStop, says: “The partnership is an excellent fit for both parties as it capitalizes on Stanton Crenshaw’s experience in building brands and also leverages our knowledge of the video game industry.”

 

Judy Grossman, executive vice president of Stanton Crenshaw Communications, will serve as the client relationship manager.

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