NEW YORK—Sochi 2014, the Organising Committee for the Olympic and Paralympic Winter Games that will be held in the Russian resort city in 2014, has appointed Weber Shandwick to support the development and implementation of its international communications strategy in 2008.
Weber Shandwick was instrumental in providing communications support for Sochi’s successful bid for the Games, which culminated when the International Olympic Committee chose the city of Sochi as the host city for the 2014 Olympic and Paralympic Winter Games in a close race against South Korea’s PyeongChang and Austria’s Salzburg. Weber Shandwick was responsible for all aspects of an extensive 18-month global public relations campaign to demonstrate the city’s suitability as a venue for the Games.
The international PR firm has significant experience managing global integrated communications campaigns for winning city Olympic and event bid efforts, including Sochi 2014, Beijing 2008, Turin 2006 and Sydney 2000. It will now work alongside Jon Tibbs Associates, specialist Olympic communications consultants, which was appointed earlier this month to advise on Olympic-related communications.
According to said Dmitry Chernyshenko, President of Sochi 2014: “We are extremely happy to be able to continue working with Weber Shandwick. They have proved to us they are experienced in Olympic-related communications as well as supporting Russian companies and organizations internationally. They are creative, deliver great results and work collaboratively as partners in a challenging multicultural environment while bringing the strength of a talented global network to support our efforts.”