NEW YORK—Edelman has appointed Sonia Sroka as executive vice president and group head if multicultural marketing, in the New York office. Leading a team of 15 specialists, Sroka will provide expert counsel to clients across the Edelman portfolio to reach diverse multinational and multilingual audiences.
Sroka was previously senior vice president at Porter Novelli, where she established the multicultural marketing group with an emphasis on the burgeoning Hispanic market and worked on global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s.
At Edelman, she will also participate in Edelman’s US multicultural and diversity task force.
Clients represented by the Edelman multicultural marketing team in New York include: Unilever, American Heart Association, Kimberly-Clark, AstraZeneca and Darden Restaurants.