SAN FRANCISCO—Ruder Finn has been named an agency of record for Sony Electronics, the world’s premier maker of electronics for consumers and professionals. The agency will help the company expand awareness of its products and platforms.
The agency will support product communications programs for Sony’s family of VAIO notebook and desktop computers, CLIÉ handhelds, consumer and professional displays and projectors, and digital imaging products including Cyber-shot digital cameras, Handycam camcorders and related imaging accessories.
The search was led by Gretchen Griswold, director of corporate communications.
The account will be run out of the San Francisco office of Ruder Finn and will be managed by Jessica Switzer and Kristin Greene, vice president. In addition, Ruder Finn’s Los Angeles and New York consumer technology teams will provide support as needed. The agency will work to increase recognition of Sony products and boost the power of Sony’s brand.