NEW YORK—Design of Systems on Silicon, the leading supplier of powerline communications chipsets, selected GolinHarris as its public relations agency for the United States. GolinHarris will provideongoing strategic counsel, media relations and industry analyst relations to the Spanish company. The account will be led out of the New York office.
“GolinHarris understands the role that PLC technology will play in the evolution of how we consume information and entertainment,” said Jorge Blasco, CEO of DS2. “We selected GolinHarris as our public relations firm because they brought us strong strategic insights into the current business environment and recognized the potential for DS2.”
GolinHarris’ initial assignment will focus on communicating the benefits of adoption of high-speed home networking and broadband access over power lines. The agency will also help leverage the adoption of DS2 technology as the baseline for the recently approved powerline communications specification developed by OPERA (Open PLC European Research Alliance).