SAN FRANCISCO—Technology PR firm Sparkpr has named  Toby Walsh as managing director of its  London office as it looks to expand its presence in the city’s tech city area.

Based in San Francisco and with locations in Los Angeles, London, New York and Cape Town, Sparkpr serves UK clients including BrightEdge, Etsy, Moo.com, ShowCaster, Torch Partners, Vidyo and YapStone. 

Walsh brings experience from a number of UK technology PR agencies including Nelson Bostock, Inferno, Marlin PR and Brands2Life. Most recently he consulted for a number of start-ups before leaving Waggener Edstrom, where he was an associate director, earlier this year.