NEW YORK—Weber Shandwick has named Micho Spring, currently chairperson of the firm’s New England operations, to the additional role of chairperson of the U.S. corporate practice. The role is a new one for the firm.
“Micho has demonstrated time and again that she is highly skilled at recognizing opportunities to grow our business in new ways,” said Harris Diamond, CEO. “We’re looking to build on our strong
heritage in the corporate arena and identify new ways to expand our business. The opportunities for Weber Shandwick in this area are diverse, including corporate social responsibility, environmental policy, employee communications, corporate governance and reputation management. “
Spring, who has been with the agency for 10 years, will be responsible for generating new business, coordinating with corporate practice leaders in Europe and Asia to develop global opportunities and liaising with Weber Shandwick’s corporate practice leaders in offices throughout the U.S.
Before joining Weber Shandwick, Spring spent six years as president and chief executive officer of Boston Telecommunications Company and four years as deputy mayor of the City of Boston.