NASHVILLE—Nissan has given Simon Sproule, its corporate vice president of global communications, additional responsibility for global brand communications. The move follows the departure of former vice president of global marketing Steve Wilhite to rival Hyundai Motor America and indicates a closer integration of marketing and communications at the company.
Sproule joined Nissan in 2003 from Ford, where he was chief communications officer for the Aston Martin, Jaguar, and Land Rover North America brands.
In an interview with Media Poast, Sproule said the integration of brand and communications was driven by the changing media environment, particularly online. "How do you distinguish our activity on YouTube or MySpace or Second Life; how does one say, ‘That’s definitely not PR, it’s marketing?’ It’s very difficult now to say it’s purely one thing or the other. It’s communications.”
In addition to integrated global brand communications, Sproule will oversee global motor shows, global sponsorship and corporate citizenship, and motor sports marketing and communications.
Nissan has also announced that Kyohei Noguchi, general manager of global communications in Tokyo, has been named general manager in the global marketing department and that Keiko Tanaka, former senior manager of global communications, has been named senior manager in the global marketing department.