WASHINGTON, D.C.—Stanton Communications has formalized its digital communications services with the creation of dnaLab. The firm’s Digital Needs Assessment, Advisory, and Activation services combine its expertise in traditional and online communication with measurement tools designed to assess where clients are, determine where they should be, and ensure that digital initiatives are “in the DNA” of their overall communication programs.
“We believe that success in digital communication is achieved when the approach is transparent, the impact is measurable and the strategy executable in a manner consistent with each organization’s unique culture,” says Peter Stanton, president. “Rather than simply directing our clients toward the latest new network or platform, we work closely with them to determine what makes sense from a business perspective and then work to incorporate the appropriate online engagement into the overall communications mix.”
The firm long provided digital communication support for clients including Pepco, a regional utility company; Warsteiner, a German beer producer; and eInstruction, an education technology company.
With the formalization of these services, Stanton Communications will offer assessment, advisory and activation as stand-alone services or as a complete digital communication solution.