WHITE PLAINS, NY—Revolution Tea, the premium full-leaf tea company, has selected Steele Rose Communications as its public relations agency of record.
Steele Rose will be responsible for the overall marketing program to build brand awareness among both the consumer and trade marketplaces. The campaign will include media relations, product publicity, event marketing, promotions, sponsorships and influencer outreach.
“I am looking forward to working with Steele Rose Communications to develop a fresh strategy to market our entire line of high quality full-leaf teas and launch our innovative new products,” said David Watson, president of Revolution Tea. “Steele Rose Communications has an excellent reputation for doing superior work with launching new brands and building brand equity. We are excited about the opportunity to tap into this expertise.”
Watson—co-founder of Philosophy, a line of health and wellness skincare products—acquired Revolution Tea in May 2001, with the intention of streamlining the distribution process and opening up new channels of growth and development.