LOS ANGELES—CarryOn Communication has named Stan Steinreich, a veteran of firms including Edelman, Fleishman-Hillard, and Burson-Marsteller, as executive vice president and chief operating officer with responsibility for its day-to-day operations, and for leading the firm’s plans to add new practice areas and geographic locations.
Steinreich joined CarryOn in August 2002 as its executive vice president and managing director. Working with CarryOn founder and CEO Kevin Grangier, he launched a major initiative to rebuild the firm’s infrastructure and redefine its positioning, resulting in the expansion of assignments with existing clients and the recruitment of several major new ones. At yearend, firm revenue was up 30 percent and staff increased by 25 percent.
CarryOn’s growth strategy that included the acquisition of JP Schuerman Communications, a Los Angeles-based consumer technology firm and Jeff Mackler Communications, a Los Angeles-based entertainment public relations agency. Steinreich also reestablished the agency’s New York operation and launched a new Washington, D.C. practice. CarryOn is currently exploring its entrance into other domestic as well as European markets.
“Stan has led a tremendously successful growth initiative for CarryOn and his role has been expanded to further integrate his industry knowledge and operational skill into the company,” said Grangier. “We have set high goals and aspirations and we welcome his experience and leadership.”
Before joining CarryOn, Steinreich was vice president of corporate communications and chief communications officer of Armstrong Holdings, a $3.5 billion building materials manufacturer. Before joining Armstrong, he was executive vice president, national director of change management communications for Edelman, senior vice president/group director for Fleishman-Hillard and a senior executive with Burson-Marsteller.
CarryOn Communication was founded in 1998 and has several core practice areas, including healthcare and nutrition, corporate communication, technology, entertainment and brand development.