SINGAPORE: Steve Bowen has departed Edelman's Indonesian operation to launch a new brand marketing practice for Burson-Marsteller Asia-Pacific.
Bowen relocates to Singapore where he will report to Burson-Marsteller Asia-Pacific president and CEO Bob Pickard, and to Singapore market leader Allison Lim.
Bowen spent several years at Edelman, in Jakarta, Kuala Lumpur and Seoul. Prior to joining the agency he was head of international PR at Kia Motor Corporation in Seoul.
He takes on the role of MD of marketing and training at B-M, and is also tasked with developing the firm's brand marketing practice. He is the latest in a series of hires made by Pickard since taking charge of B-M Asia-Pacific earlier this year, including Margaret Key to lead Korea, and Christine Jones as regional MD in Singapore.