DETROIT—Strat@comm, a public affairs subsidiary of Fleishman-Hillard traditionally focused on the automotive and energy sectors, has expanded the client roster in its Washington, D.C., and Detroit offices with the addition of the University Of Michigan Ross School of Business Executive Education and the Department of Energy.
Strat@comm was retained by the Michigan Ross School of Business Executive Education to help promote its thought leadership and action-based learning. Strat@comm will manage media relations to help raise awareness of the programs Ross offers to executives across the globe. Strat@comm also provides marketing communications, digital and grassroots support to the Alumni Association of the University of Michigan, as well as corporate communications counsel for Gallaudet University in Washington, D.C.
Additionally, Strat@comm will execute a comprehensive communications campaign with the Department of Energy to promote its Solar Decathlon program that will take place in October 2009. The Solar Decathlon is a bi-annual competition in which 20 teams of college and university students from around the world compete to design, build and operate the most attractive, effective and energy-efficient solar-powered house on the National Mall.