SILVER SPRING, MD—Public relations firm Strategic Communications Group and Axis Communications, a marketing communications firm focused on strategy, branding and design, have formed a partnership to offer a full suite of integrated public relations, business development, marketing and communications services.
According to Marc Hausman, Strategic president and CEO, “Today’s market is all about focusing on core competencies. Professional services firms often get in trouble when they try to extend their offerings beyond what they do well. At the same time, we recognize the inherent value of a unified communications, business development and branding program. By partnering with Axis, our clients will receive the best of both worlds—expert counsel coupled with expanded options to define, elevate, and communicate their brand to the marketplace.”
Trace Systems, a leading wireless technology and systems integrator, is the first company to select Axis and Strategic for its integrated communications and business development needs. The company will work with Strategic and AXIS to launch a fresh, market facing brand with updated creative, messaging, and communications.