ILVER SPRING, MD—Strategic Communications Group, a Maryland-based public relations agency, and Market Wise, an Internet marketing firm, have formed partnership to offer extended social media, search engine optimization and pay-per-click advertising services to their current and prospective clients.
According to Strategic president and CEO Marc Hausman, “The fastest growing segment of our business is the extension of public relations programs through social media channels, such as executive blogs, Web-based communities and new media platforms like YouTube. By working with the team at Market Wise, we’ll also be able to align our efforts with our clients’ lead generation and sales cycle marketing programs.”
Founded in 1993, Market Wise provides Internet-based marketing services to clients in the consumer, technology, association, financial services, energy and professional service markets. The firm’s competencies include message development and counsel, search engine marketing and optimization, pay-per-click advertising programs, e-mail marketing and lead cultivation programs.
Strategic and Market Wise will work collaboratively on new business opportunities, as well as to co-market each firm’s services to existing clients. Additionally, the companies will share industry insight and best practices.