GAINESVILLE, FL—The third annual Summit on Measurement, a conference focused entirely on public relations measurement and evaluation, will be held September 28-30 at the New England Center of the
University of New Hampshire. The summit will be the first under the auspices of the Institute for Public Relations, parent organization of the Commission on PR Measurement and Evaluation.
The program is being developed by Dr. Don Wright, chairman of the Commission on PR Measurement and Evaluation and professor at the University of South Alabama. Says Wright, “The summit’s main objectives are to enhance understanding and to encourage greater use of the science and art of public relations measurement, evaluation and research.”
Complete details, including registration information, are available in the education section of the Institute’s website at www.instituteforpr.com, or by calling the Institute at 352 392-0280.
The keynote address will be presented by Steve Harris, former senior vice president of General Motors. Other speakers include Matt Gonring, vice president of global marketing and communications, Rockwell Automation; Keith Mabee, president, Dix & Eaton; Mike Dabadie, senior vice president, Harris-Wirthlin Brand & Strategy Consulting Group; Ken Kerrigan, deputy director of public relations, Ernst & Young; and Lou Williams, chairman, L.C. Williams & Associates.
The program will include corporate case studies and research sessions focused on strategies and techniques for measuring return-on-investment, crisis communications, employee communications and investor relations. A pre-conference workshop, Measurement 101, will be available for practitioners who want a basic grounding in communications research prior to attending the summit.
Special event sponsors include Echo Research and Factiva; Platinum Level sponsors BurrellesLuce and MetLife; and Gold Level sponsors General Motors, HSBC-North America, RF/Binder Partners, PRtrak, Cymfony, KD Paine & Partners, and Southwest Airlines.