ATLANTA—Sumner Rider & Associates has been renamed Kellen Communications, taking the name of its parent company. In addition to public relations, crisis communications and promotional services, the firm will offer complete video and television production and placement, regulatory affairs, EU lobbying, interactive communications including Web design, marketing, and consulting.
The firm will have offices in New York, Washington, Brussels, Atlanta and Tucson.
“This is an opportunity for Sumner Rider to re-launch itself into the public relations community while leveraging the Kellen Company, and its longstanding expertise in the areas of association communications, crisis management, generic promotion and government affairs,” said Peter Rush, president. “While Sumner Rider is a vintage name in the public relations field, the change is important to reflect who the company is today and the services we can provide our clients.”
Sumner Rider clients include the International Copper Association, Lennox Hearth Products, Unilever Bestfoods, National Candle Association, Infant Formula Council, Greeting Card Association, Window Covering Safety Council and the Distinguished Restaurants of North America.
“Focusing on one corporate brand will enable us to move to the next level as the premier professional services company,” said Bob Gelardi, chairman of Kellen Company. “It will cause less confusion, create a more integrated feel and lead to greater opportunities for future growth.”