LOS ANGELES—JS² Communications has been named agency of record Sunmilk, a reduced-fat dairy milk endorsed by the American Heart Association. The SunMilk account will be led by the JS² Los Angeles office with assistance from its New York office. The firm will leverage its strong relationships with the food and beverage media to establish and grow the SunMilk brand both regionally and nationally.
Says SunMilk co-founder Richard Farrell: “We selected JS² Communications because of its passion, creativity and strong relationships with key food and beverage media. The agency also has an excellent track record of creating national brand awareness for some of today’s most recognized food and beverage labels.”
SunMilk currently has distribution in the western United States and will attempt to generate significant brand awareness where the product is available, as well as readying itself for potential national distribution.