NEW YORK—Sure Fit, a leading manufacturer of readymade slip covers, has hired Fleishman-Hillard to manage its public relations efforts. The firm’s luxury and lifestyle group is executing an integrated program that positions the brand as a total home resource with products that meet the needs of consumers’ varied styles.
In addition, Lloyd (+ co), a New York-based ad agency that specializes in high-end beauty and fashion brands, has been hired to create a brand identity campaign for Sure Fit’s patented readymade slipcovers, as well as new brand extensions in bedding and window treatments. The new $13 million ad campaign will highlight the company’s fashion-focused approach to home decorating.
“We are crossing lines and breaking new boundaries with our product and marketing initiatives,” said Bert Shlensky, president and CEO of Sure Fit. “We’ve continually paved our own way in the home furnishings arena and we expect that with the support of Lloyd (+ co) we will propel our brand to the next level.”