Swedish Consultancy Prime Tops EMEA SABRE Nominations
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Swedish Consultancy Prime Tops EMEA SABRE Nominations

Swedish independent Prime PR was the surprise leader among all agencies with 11 finalists in the campaign categories of this year’s EMEA region SABRE Awards competition, which recognizes Superior Achievement in Branding and Reputation.

Paul Holmes

LONDON—Swedish independent Prime PR was the surprise leader among all agencies with 11 finalists in the campaign categories of this year’s EMEA region SABRE Awards competition, which recognizes Superior Achievement in Branding and Reputation. The competition attracted close to 2,000 entries from 28 countries around the region.

 

Multinationals Edelman, Fleishman-Hillard and Pleon Ketchum were next, with nine finalists each, followed by Ogilvy Public Relations, Weber Shandwick, Burson-Marsteller (including its Advocate, ASDA’A, and BVRG subsidiaries) and Euro RSCG agencies (including D’Antona & Partners in Italy) with eight, and the U.K.’s Brands2Life and Ogilvy Public Relations Worldwide with seven.

 

“We received a record number of entries from a record number of consultancies and corporate PR departments in a record number of markets,” says Holmes Report editor Paul Holmes, who also serves as chair of the SABRE judges. “But more important, the quality was incredibly high. PR people continued to conceive and execute strategic and creative campaigns throughout 2009, despite the tough economy, often producing more for less. All of our finalists should be extremely proud.”

 

Other firms with multiple nominations included Blue Rubicon of the U.K., MSL Group (including Publicis Consultants) and Cohn & Wolfe (six each); Grayling (including Mmd) and Unity of the U.K. (five); and Ciszewski PR of Poland, Cunha Vas & Associados of Portugal, Duval Guilhome of Belgium, Eulogy of the U.K., Interel, Lobby PR of Turkey, Marco de Communicacion of Spain, Porter Novelli, The Red Consultancy of the U.K., SPN Ogilvy of Russia, and Text 100 (three).

 

The EMEA awards also recognize creative product and initiatives undertaken by PR consultancies and corporate PR departments for the first time this year, with Weber Shandwick—the only multiple winner—picking up two of those 18 awards.

 

All the awards—along with our previously announced Consultancy of the Year awards and SABREs for Individual Excellence—will be presented at a gala dinner to be held May 26 at The RoundHouse in London. Tables and tickets are available now. E-mail [email protected] for order forms and further information.

 

Full list of SABRE Geographic finalists: Geographic categories

Full list of SABRE Practice Area finalists: http://www.holmesreport.com/story.cfm?edit_id=11310&typeid=1

Full list of SABRE Industry Sector finalists: Industry Sector categories

Full list of Bronze winners and honorees

Full list of Iron winners and honorees

 

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