HOLTSVILLE, NY—Symbol Technologies has selected Edelman as its global public relations agency of record. Edelman will support Symbol in the United States, Europe and Asia. The account was previously held by Euro RSCG Magnet and bills in the low seven-figures, according to Symbol’s senior director of communications Erin Farrell.
Symbol Technologies, best known for its bar-code scanning technology, is positioning itself as the “enterprise mobility company,” delivering products and solutions that capture, move and manage information in real time to and from the point of business activity.
“We are living in a new age of information technology, the age of mobility—an age characterized by people and objects constantly in motion that require new IT systems to realize the true benefits of mobility within the general business world,” says John Bruno, the company’s senior vice president of corporate development.
“For 25 years, Symbol has been instrumental in inventing and defining mobility within the enterprise, and, we have a unique combination of technologies and services required to deliver on the promise of enhanced productivity and efficiency. We selected Edelman as our worldwide PR partner because the agency offered a strong global cross-functional team with expertise in corporate positioning, messaging, analyst relations and public affairs.”
The Edelman team is managed globally by Russell Dubner and Ethan Rasiel out of Edelman New York and will report to Erin Farrell, senior director of corporate communications at Symbol Technologies.
In the U.S., Symbol will draw on Edelman resources from New York, Silicon Valley, Washington, D.C. and Chicago. In Europe, Symbol will tap Edelman’s offices in the U.K., Germany and France. In Asia, Symbol will be working with Edelman’s offices in Singapore, China, Korea, Australia and Japan.