NEW YORK—Synaptic Digital, a leader in digital media solutions, has launched MediaCentre, a multimedia communications command center for marketing, public relations and communications professionals. The digital content aggregator gives organizations the ability to broadcast their messages via a single site complete with press releases, videos, stills and news headlines aggregated alongside updates from social media sites such as Twitter, Facebook, Flickr and YouTube.
The MediaCentre is a response to the fact that audiences accessing today’s online press centers have evolved beyond professional journalists to include consumers, bloggers, shareholders and analysts.
With MediaCentre, organizations can now pull together all of the disparate sources of information to proactively manage their content, strengthen consumer interaction and lengthen user engagement, thus ensuring a consistent experience for all audiences.
The new product is the first since The NewsMarket and Medialink merged last year.