Synygy Taps Brodeur for Pay-for-Performance PR Program
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Synygy Taps Brodeur for Pay-for-Performance PR Program

Synygy, a leading provider of enterprise incentive management software, has named Brodeur Worldwide as its public relations agency. Brodeur will provide senior communications counsel and an aggressive national media relations program.

Paul Holmes

BOSTON, May 21—Synygy, a leading provider of enterprise incentive management software, has named Brodeur Worldwide as its public relations agency. Brodeur will provide Synygy with senior communications counsel and an aggressive national media relations program to help the company expand its position in the EIM software market.
 
Brodeur was selected in part because of its willingness to sign on to an unusual compensation agreement that “parallels Synygy’s focus on aligning behavior of individuals with business objectives and corporate strategy.” Brodeur is paid a monthly retainer with the opportunity to earn additional fees on a pay-for-performance basis when major communications goals, beyond those agreed to in the core program, are achieved.
 
According to Ray Thomas, executive vice president of Brodeur Worldwide. “With this foundation in place, Brodeur is confident that this performance-based approach will achieve a higher degree of results that benefit our client. This program is a win-win for both companies.”
 
The incentive compensation program, based on a very clear set of measurable communications objectives, is designed to reward Brodeur for delivering results that have a tangible impact on Synygy’s specific marketing and business goals.
 
“We were impressed with Brodeur’s track record of producing meaningful national, business, and IT trade media results and its proven success in helping companies like Synygy,” said Michael Lieberman, vice president, marketing and product management, Synygy. “We were impressed that Brodeur had the confidence to engage in the kind of supplier pay-for-performance plan that we proposed.”
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