NEW YORK—Peppercom has been appointed agency of record for Tasty Bite, a leader in all-natural Indian food. Tasty Bite chose Peppercom over six competing firms.
Peppercom will develop communications programs aimed at elevating Tasty Bite’s national, regional and market-specific awareness, focusing strongly on the company’s “Spice It Up” platform. The brand aims to teach Americans how they can infuse Indian and pan-Asian flavors into everyday cooking by using its vegetarian, pre-prepared and all-natural entrées, meal inspirations, rices and simmer sauces.
Additionally, Peppercom will work with Tasty Bite to build out a robust digital and social media plan to support its traditional public relations efforts.
“Peppercom impressed us with the depth and breadth of its experience, and its commitment to learning the particular ins and outs of our business very quickly,” says Eric Koppelman, director of marketing and sales for Preferred Brands International, which owns Tasty Bite.