NEW YORK—Brand public relations specialist Taylor has added three senior executives to its brand counsel group, which provides brand planning, consumer insights, digital strategy and creative services. Eleanore Wells, Michelle Leo, and Jackson Jeyanayagam will be based in the agency's New York headquarters, reporting to Christian Alfonsi, executive director of strategic planning.
Wells joins Taylor as a group brand planning director with two decades of experience working with consumer brands including Altria, KFC, Kraft and Toyota. Most recently, Wells was senior VP, group planning director at DraftFCB, where she worked primarily on the Kraft/Nabisco business. She will support brand planning efforts for Taylor clients including Allstate Insurance, Diageo and Mars.
Leo joins Taylor as a brand planning director from Saatchi & Saatchi New York. Over the course of her career, she has been the lead Brand Planner for clients including General Mills Big G cereals, Tanqueray Ten, Aveeno, Toyota, NASCAR and Sprint Nextel. At Taylor, she will support brand planning on behalf of P&G and Diageo.
Jeyanayagam joins Taylor as director, digital strategy. He began his career at Waggener Edstrom as a member of the Microsoft team and later joined the T-Mobile account and consumer marketing team. Most recently, he was a director at PainePR, where he created digital campaigns for Old Spice and Dentyne. At Taylor, he will lead the digital strategy team and spearhead digital professional development.