Taylor Retained by Jenny Craig
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Taylor Retained by Jenny Craig

Taylor, a specialist in lifestyle, sports and entertainment public relations, has been retained by Jenny Craig following a competitive request for proposals.

Paul Holmes

NEW YORK—Taylor, a specialist in lifestyle, sports and entertainment public relations, has been retained by Jenny Craig following a competitive request for proposals.  Jenny Craig, a leader in the weight management category for more than 25 years, issued the RFP in October with the goal of naming an agency of record partner for 2009.

 

As Jenny Craig’s agency, Taylor will provide strategic marketing communications support for the brand, create consumer-facing events and leverage Jenny Craig’s extensive team of celebrity spokespeople including Valerie Bertinelli, Queen Latifah and Baron Davis.

 

According to Scott Parker, VP of marketing and new business development at Jenny Craig, Taylor’s “insight into our consumer and the Jenny Craig brand set it apart during the search process.”

 

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