BOSTON, MA— Mara Bartucca, formerly of The Horn Group, and Catherine Marenghi, who ran her own PR firm for more than a decade, have joined forces to launch Emerge PR, a new independent public relations firm that will serve emerging market leaders in the technology arena.
Bartucca spent 11 years with Horn Group, launching the company’s Boston office in 1996 and providing PR and marketing strategy for clients such as Cognos, Harte-Hanks, Netegrity, PeopleSoft and Sophos. She founded Dark Horse Consulting, a strategic marketing firm, after leaving the Horn Group in 2004.
Marenghi founded Marenghi Public Relations, an award-winning high-tech agency, in 1992. Her clients have included industry leaders such as Forrester Research, IDG, Giga Information Group, and Computerworld. Formerly a senior editor at Computerworld, Marenghi has ghost-written two business books.
Charter clients of the new firm include Aspect Software, Churchill & Harriman, Enderle Group, Fulgent Media, Patricia Seybold Group, Red Bend Software, Reflectent Software, Sento Corp., SoundBite Communications, and Vertical Communications.
The firm will offer an array of services including strategic planning, positioning, proactive media relations, analyst programs, speaking, awards, and other services. It begins operation with a dozen professional staff and a group of PR contractors and marketing partners worldwide known as the Emerge Collaborative.